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This site setengineering.com had the following in the site, "Civil site design and traffic analysis." We noticed that the webpage stated " SET Engineerings primary goal is to make." It also stated " Our clients more competitive in todays markets. Sensible - SET engineers are trained to listen first, then implement a grounded approach to deliver exactly what you want. Efficient - A low overhead business structure focuses on cost effective engineering. Thorough - Complete designs are managed by experienced engineers with your financial success in mind. 5088 Durango, CO 435." The header had set as the highest ranking keyword. It was followed by Traffic engineers, Durango Engineers, and site design which isn't as ranked as highly as set. The next words the site used was civil engineers. civil traffic engineers was also included but will not be understood by search parsers.